Release Date: 2010.7.14
At long last, the “empress” of J-Pop has released a new single, after taking a nice, long break after her last studio album, “Rock’n'Roll Circus”, was released…nearly three months ago. Well, at least she’s putting ‘em out fast. Her fans must be happy (and ngl that sounded totally dirty). I was once a big fan of the “Queen”, a long, long time ago. And while that glamor shot that must’ve been done in a mall in the early 90s look on the covers turned me off almost immediately, I listened to it anyway.
This single isn’t horrible! But, true to the same ol’, same ol’ formula we’ve been getting from Ayumi for the past few years or so, this is nothing new. I don’t know, is she even trying now?
But like I said, it’s not so bad. “MOON” is an epic and admittedly gorgeous rock-tinged ballad. But it sounds like everything we’ve heard. In fact, Ayumi’s vocals sound the same as they do in her last album and the one before. She’s made so many songs and rehashes that at this point it’d be easier to write an equation of what her new songs sound like than actually describe them. This one is basically “Days” + “BALLAD” ÷ “Jewel“. Still, it’s worth a listen if you’re new to the woman. It’s certainly pretty enough.
“blossom” is also nothing out of the norm for our Ayu. It’s a standard Hamasaki summer song, only this time, she decided to switch things up a bit by slowing down the tempo and using less electronic influences, making it mainly pop/rock. The chorus is catchy as always. But there’s really nothing new here. Again. The highlight of the CD+DVD edition of the single is the THE LOWBROWS remix of “Microphone“. THE LOWBROWS are known for their hot electro-club remixing of famous artists, and this is no exception. Dark, Crystal Castles-esque synths and stomping claps make this the song to download.
I was hoping that after her last album, Ayumi would at least attempt to be more original, but it looks like she’s just going down the same path of mediocrity that has been apparent in her career for the past three years or so. Please come back, “RAINBOW“-era Ayu. We (or maybe just me?) miss you dearly.
★★★☆☆☆


how that hot mess of a group went down. So I’m guessing they’re putting their new efforts (at least for now) in newcomers miss A, and actually, they aren’t bad. Okay, so they sound like everything else in the South Korean music industry. But their style includes a softer, more European electro influenced brand of dance-pop, devoid of most autotune compared to something like, say, T-ara. This is one of the redeeming factors I’ve always seen in Park Jin-Young: he knows how to make good, somewhat creative dance-pop. And that slightly retro feel that seems to be present in all of his works? It only adds to the charm of miss A.